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What does Minimal Optimist mean?

Minimal Optimist is a mindset and a way of being that minimizes negative impact.

Small thoughtful acts like shopping more locally, more sustainably, and more ethically can have big impacts for our community and for the world as a whole.

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  • Confidence in a Better Future

  • Each and every day, our choices have impacts. When you choose better products, you are voting with your hard earned dollars that our earth and its people are worth being maintained and protected.

  • A Better Way

  • The U.S. is the #1 trash-producing country in the world at 1,609 pounds per person per year. This means that 5% of the world’s people generate 40% of the world’s waste. We toss out two billion plastic razors, a million and a half tons of paper towels, and 12 billion disposable diapers annually. We can do better. One way to cut down on our paper towel use is to switch to the endlessly reusable UNpaper® Towels
UNpaper® Towels

  • Shop Local Small Business

  • We currently support 20+ different small businesses/ local makers and artisans by sharing their products in our brick and mortar location. These items include everything from hand-made jewelry, pottery, hand crafted charcuterie boards, hand-made soaps, deodorants, salves and much more. Each item is made with care locally, is made sustainably, and helps support our local economy. When sourcing products made locally we are helping to offset our carbon footprint by cutting down on shipping as well.
Shop local

Confidence in a Better Future

Each and every day, our choices have impacts. When you choose better products, you are voting with your hard earned dollars that our earth and its people are worth being maintained and protected.

A Better Way

The U.S. is the #1 trash-producing country in the world at 1,609 pounds per person per year. This means that 5% of the world’s people generate 40% of the world’s waste. We toss out two billion plastic razors, a million and a half tons of paper towels, and 12 billion disposable diapers annually. We can do better. One way to cut down on our paper towel use is to switch to the endlessly reusable UNpaper® Towels UNpaper® Towels

Shop Local Small Business

We currently support 20+ different small businesses/ local makers and artisans by sharing their products in our brick and mortar location. These items include everything from hand-made jewelry, pottery, hand crafted charcuterie boards, hand-made soaps, deodorants, salves and much more. Each item is made with care locally, is made sustainably, and helps support our local economy. When sourcing products made locally we are helping to offset our carbon footprint by cutting down on shipping as well. Shop local