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What does Minimal Optimist mean?

Minimal Optimist is a mindset and a way of being that minimizes negative impact.

Small thoughtful acts like shopping more locally, more sustainably, and more ethically can have big impacts for our community and for the world as a whole.

Shop Unique Gifts

  • Imaginary Play with Earth Friendly Materials

  • Littles love these adorable felt fairy finger puppets and fairy houses from The Winding Road
Shop Fairy Playhouse

  • A Better Way

  • The U.S. is the #1 trash-producing country in the world at 1,609 pounds per person per year. This means that 5% of the world’s people generate 40% of the world’s waste. We toss out two billion plastic razors, a million and a half tons of paper towels, and 12 billion disposable diapers annually. We can do better. One way to cut down on our paper towel use is to switch to the endlessly reusable UNpaper® Towels
UNpaper® Towels

  • Confidence in a Better Future

  • Each and every day, our choices have impacts. When you choose better products, you are voting with your hard earned dollars that our earth and its people are worth being maintained and protected.

Imaginary Play with Earth Friendly Materials

Littles love these adorable felt fairy finger puppets and fairy houses from The Winding Road Shop Fairy Playhouse

A Better Way

The U.S. is the #1 trash-producing country in the world at 1,609 pounds per person per year. This means that 5% of the world’s people generate 40% of the world’s waste. We toss out two billion plastic razors, a million and a half tons of paper towels, and 12 billion disposable diapers annually. We can do better. One way to cut down on our paper towel use is to switch to the endlessly reusable UNpaper® Towels UNpaper® Towels

Confidence in a Better Future

Each and every day, our choices have impacts. When you choose better products, you are voting with your hard earned dollars that our earth and its people are worth being maintained and protected.