Please note the store will be closed 6/14-6/22. Any orders placed during that time will ship out starting Monday, 6/24. In the meantime, enjoy free shipping on all orders of $75 or more.

Our Story



My name is Tabitha Palmer and I am the founder/ owner of Minimal Optimist (MO for short). I'm a boy mom, wife, dog mom to Chester Copperpot, and optimist at heart.

I’ve always loved nature, wildlife, and our earth. As a kid, I loved being outside exploring our neighbor’s garden and the woods around our house, making mud pies, and climbing trees.

Growing up in the 80’s and 90’s I felt like we had the best childhood because it was consumed by being outside and being creative. Every chance I had I was outside with neighborhood friends playing games, building forts, or being run out of the garden because we were eating all the cherry tomatoes.

My parents loved the outdoors as well. We spent a good portion of every summer hiking, camping, and doing outdoorsy activities. Unfortunately both of my parents tragically passed away at young ages so my dad didn’t get to meet my husband and my mom didn’t get to meet our son. My dad was 46 when he passed away from a massive heart attack and my mom passed away after battling cancer at the age of 54. I’d always felt like they’d be around to share that love of the outdoors with my family when I got older and had one of my own.

Although my parents aren’t still with us, I’m trying to share those same values and love of nature with my own kiddo and with our community. The idea that time is precious and you never know how long you have on this planet is something that has really stuck with me. I want to make the most out of this life and do as much good as I can with the time I’m given.

That love of nature and our earth is part of what inspired me to launch Minimal Optimist. It started with the idea of sharing sustainable and eco-friendly products. In 2019 I started forming the idea of Minimal Optimist and I knew I wanted a business that offered sustainable options locally and could be a force for good.

Minimal Optimist is a way of minimizing your negative impact and working to do better. It’s a way of shopping more locally, supporting brands that are doing the right thing, and making small steps towards a more sustainable life so you can feel confident in a better future for you, for your children, and for our planet. We are people who love the earth.